top of page


Dana-Farber Cancer Institute

The Mission

The mission of Dana-Farber Cancer Institute is to provide expert, compassionate care to children and adults with cancer while advancing the understanding, diagnosis, treatment, cure and prevention of cancer and related diseases.


The Message

Dana-Farber Cancer Institute and The Jimmy Fund were eager to unveil fresh new logos after using the same graphic brand for nearly 25 years. Setting the right tone for the event was essential. The goal was to communicate the need for an updated, modern look that visually expressed the unique intersection of the institute’s Nobel Prize-winning research and exceptional patient care. The logo unveiling was to be followed by a festive employee after-party to celebrate the new look.

The Moment

LPA created an exciting launch event using video, specialty lighting, music, on-screen imagery and spoken word to capture the drama of the logo reveal and to energize the employees with the many ways the new image would be put into action. The staff was then rewarded with an afternoon celebration. Color-themed mocktails were served, photo and GIF booths added entertainment, savory and sweet treats were passed and giveaways that featured both new logos were the prized gifts of the afternoon.

The Moment

The Rivers School is a coeducational, college preparatory day school for students in grades 6 through 12. This independent school has built a reputation for challenging students to achieve their highest levels of excellence in academics, arts and athletics. Rivers is dedicated to preparing its students for leadership in a world that needs their talents, imagination, intellect and compassion.

The Message

When the COVID- 19 pandemic began to seriously threaten the Commonwealth, Governor Charlie Baker wisely limited public gatherings to no more than 10 people. With that health mandate, high schools across the region turned to a host of creative ways to distribute diplomas and celebrate the graduates of the Class of 2020 without the traditional ceremonies. Initially Rivers cancelled its live graduation but when the Commonwealth issued special guidelines with strict standards for outdoor graduations, the school was quick to support the parents and student’s dreams and planned a special hybrid gathering for both in-person attendees and online viewers.

The Moment

On a brilliant summer morning in July, LPA helped guide and produce the hybrid graduation for The Rivers Class of 2020. Separated by required social distancing, pods of three attendees per family were spread throughout the South Quad in front of new The Revers Center for Science and Visual Arts. Pomp and Circumstance was played by the Boston Pops on the large screen and simulcast to the online audience. Graduates crossed the stage in cap, gown and branded masks for this milestone moment in their lives. Not one infection resulted from the gathering.

The Rivers School Graduation

bottom of page