Campaign Celebrations
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Virtual Events
Boston Preservation Alliance
The Mission
The Boston Preservation Alliance is an independent, nonprofit organization that brings people and organizations together to influence the future of Boston’s historic buildings, landscapes, and communities.
The Message
Annually, the Alliance has recognized outstanding achievements in historic preservation and compatible new construction projects that have a positive influence on the life and character of Boston. Not only does this annual event bring together architects, designers, developers, historians, politicians and community advocates but it further establishes the BPA as a trusted and respected leader in the field of historic preservation and urban environments.
The Moment
With breathtaking drone footage and expert videography, LPA produced the Alliance’s first virtual event, the 32nd Annual Preservation Achievement Awards. Inheriting a roster of nine projects to highlight and two individual honorees, LPA designed a tightly scripted event, hosted by journalist Katie Couric, which moved quickly and kept the audience engaged. Recorded video segments were interwoven with a live trivia game that kept the audience on their toes throughout the program. After its premiere, the program was shared on YouTube and has been seen by thousands of additional viewers.
Watch the 32nd Annual Preservation Alliance Awards Here»
The Mission
The New England Innocence Project (NEIP) is an independent social justice non-profit that fights to correct and prevent wrongful convictions and combats injustice within the criminal legal system for innocent people imprisoned for a crime they did not commit in Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island and Vermont.
The Message
NEIP wanted the stories of wrongful convictions and the fight for freedom to be told in the authentic voices of the people who lived these experiences. After the first live Voices of the Innocent event that LPA produced, the second event was held virtually out of necessity. The same approach, to allow the authentic voices of wrongfully convicted prisoners to speak for themselves, was employed but this time with even greater intimacy because of the use of video.
The Moment
Voices of the Innocent: Power in Community was a virtual event that took full advantage of the art of videography and its ability to capture the smallest detail of a teardrop or the view of a landscape from 10,000 feet. Eight wrongfully convicted exonerees shared their thoughts and emotions about what freedom means to them, the impact of wrongful conviction and the power of community to help rebuild life after exoneration.
New England Innocence Project
The Cradle
The Mission
The Cradle is a nonprofit, licensed child welfare agency providing adoption services, counseling and educational support. Since opening in 1923, The Cradle has facilitated over 16,000 domestic and international adoptions and has been at the forefront of open adoption, African American infant adoption and LGBTQ+ placements. The Cradle is the only adoption agency in the U.S. that has an on-site nursery. This unique agency also provides lifelong support for all families, including those who are touched by adoption – birth parents, adopted persons, and adoptive parents.
The Message
As The Cradle looked to prepare for its 100th anniversary in 2023, it wanted to take full advantage of its 99th birthday by further expanding their national audience. With the COVID pandemic growing, the agency decided to take its 99th year celebration virtual. The agency looked to Liz Page Associates to orchestrate this virtual effort.
The Moment
Liz Page Associates began the work of creating the virtual event by branding it, Stories From the Red Couch. This referenced the famous red couch that has been the focal point of the living room at The Cradle for years and hosts new families as they take their first official portrait. Then, working with Hollywood filmmakers Dan Lanigan, a Cradle Adoptive Dad, and Jason Henry of Cinema Relics, the filming began with 10 different family configurations to tell the complex and emotional stories of creating adoptive families. At the virtual event premiere, viewers came from 32 states and 3 countries, dramatically expanding the audience for The Cradle and setting the stage for an impactful 100th anniversary hybrid celebration.